Post by account_disabled on Jan 3, 2024 5:56:31 GMT
Digital branding is the strategic and creative management carried out in digital media to build a brand's identity and make it relevant, different and sustainable over time. Maybe you have already heard about digital branding and you will wonder what it is and how it differs from “plain” branding. And we have not finished learning about a topic when a thousand new ones emerge. It seems that staying up to date with marketing is increasingly difficult, right? Although it may sound cliché, the world for which we prepare professionally has changed (and will continue to do so), so we must not only be constantly learning, but we must also build brands that are strong enough to remain current in the face of these changes.
But back to the question: What is digital branding? To answer, I first need to&np;Special Data clarify the difference between marketing and branding: Marketing basically seeks to identify needs and satisfy them through products and services. Its objective is to develop strategies that bring these products and services closer to people, generating sales. In that sense, digital marketing encompasses all the actions focused on this purpose that occur in the digital environment. Branding, on the other hand, goes “beyond” products and services. It supports marketing strategies, but its purpose is to create and manage brands that communicate the values of organizations and connect with people.
It is much more than a logo and a slogan. The term “digital branding” is simply a way of saying that branding as we know it has evolved, since today there are other scenarios for brands in addition to the traditional ones. Digital scenarios that imply deeper relationships between brands and human beings. These scenarios or new points of contact are multiple and never stop being created. Social media, influencer marketing , content marketing and digital advertising are just some of them . These complement each other and together work to achieve different objectives, whether branding or marketing (which also go hand in hand). Building a brand is essential work for any company (more than most imagine). Many managers and marketing directors consider that having a good product or service is enough.
But back to the question: What is digital branding? To answer, I first need to&np;Special Data clarify the difference between marketing and branding: Marketing basically seeks to identify needs and satisfy them through products and services. Its objective is to develop strategies that bring these products and services closer to people, generating sales. In that sense, digital marketing encompasses all the actions focused on this purpose that occur in the digital environment. Branding, on the other hand, goes “beyond” products and services. It supports marketing strategies, but its purpose is to create and manage brands that communicate the values of organizations and connect with people.
It is much more than a logo and a slogan. The term “digital branding” is simply a way of saying that branding as we know it has evolved, since today there are other scenarios for brands in addition to the traditional ones. Digital scenarios that imply deeper relationships between brands and human beings. These scenarios or new points of contact are multiple and never stop being created. Social media, influencer marketing , content marketing and digital advertising are just some of them . These complement each other and together work to achieve different objectives, whether branding or marketing (which also go hand in hand). Building a brand is essential work for any company (more than most imagine). Many managers and marketing directors consider that having a good product or service is enough.